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How the Lewis Model Enhances Localized Go-to-Market Strategies

In today’s global marketplace, understanding cultural differences is key to developing effective Go-to-Market (GTM) strategies. The Lewis Model of Cross-Cultural Communication categorises cultures into linear-active, multi-active, and reactive types, each with distinct communication and decision-making styles. By leveraging this model, businesses can create localised GTM plans that resonate with specific cultural values, improve customer engagement, and drive market success. Learn how to tailor your marketing approach to diverse audiences using the Lewis Model for more impactful and culturally aware campaigns.